Parasol was created in Hackney, East London in 2020 by cap lover Ben Logie with a view to creating a beachy cap brand and doing so as sustainably and responsibly as possible.
Our goal is to create beautifully crafted, super comfortable caps whilst giving consumers an ethically made choice, without the need to compromise on style.
In creating Parasol Ben has brought together a love of design & creating with a need for improved sustainability in the clothing aparrel industry.
“As far back as I can remember I have always loved baseball caps. My first cap, bought while on holiday in Greece when I was 5, was pale yellow with a beachy sun logo on it. I must have worn it to death as my mum felt it needed a wash. I remember how upset I was when it came out of the machine and the peak had turned to a cardboard mush. I kept on wearing it for a while but soon realized it had lost its essence.”
35 years later Ben has created his own beachy yellow cap. (albeit made to a slightly higher quality so as it can survive a spin cycle.